{"id":71385,"date":"2025-05-27T11:15:14","date_gmt":"2025-05-27T11:15:14","guid":{"rendered":"https:\/\/www.phormalab.it\/perche-scegliere-phormalab\/"},"modified":"2025-07-01T10:16:23","modified_gmt":"2025-07-01T10:16:23","slug":"why-choose-phormalab","status":"publish","type":"page","link":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/","title":{"rendered":"Why Choose Phormalab"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h2 data-start=\"119\" data-end=\"190\">GAS VS. INFRARED COMPARISON<\/h2>\n<h3 data-start=\"119\" data-end=\"190\">Choose Phormalab\u2019s energy efficiency.<\/h3>\n<p data-start=\"192\" data-end=\"415\">Although gas heaters may seem like an obvious choice at first glance for heating outdoor areas, a comparison between gas heaters\u2019 consumption and Phormalab\u2019s infrared solutions highlights numerous advantages for the latter:<\/p>\n<ul>\n<li data-start=\"419\" data-end=\"498\">Higher efficiency, with optimal energy use and more even heating of the area.<\/li>\n<li data-start=\"501\" data-end=\"553\">Significantly lower operating costs and consumption.<\/li>\n<\/ul>\n<p data-start=\"555\" data-end=\"728\"><strong>Assuming heating 10 m\u00b2 for six hours a day with both technologies, the Phormalab solution results in a monthly saving of \u20ac276 per heater and nearly \u20ac2,000 over seven months.<\/strong><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<style>.vcex-image.vcex_6ae08334217f1 .vcex-image-inner{max-width:60%;}<\/style><figure class=\"vcex-image vcex-module vcex_6ae08334217f1\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><a href=\"https:\/\/www.phormalab.it\/wp-content\/uploads\/2025\/07\/image3.png\" class=\"wpex-lightbox\"><img width=\"336\" height=\"480\" src=\"https:\/\/www.phormalab.it\/wp-content\/uploads\/2025\/07\/image3.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/a><\/div><\/figure>[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1746697991582{padding-top: 1% !important;}&#8221;]\n<h3 style=\"text-align: center;\">Why Choose Phormalab<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;]<style>.vcex-icon-box.vcex_6ae0833422521 .vcex-icon-box-heading{color:var(--wpex-accent);font-weight:700;}<\/style><div class=\"vcex-module vcex-icon-box vcex-icon-box-five wpex-block vcex-icon-box-wo-icon wpex-text-center wpex-p-30 wpex-surface-2 vcex_6ae0833422521\"><div class=\"vcex-icon-box-text\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">SERVICE<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><h4 data-start=\"78\" data-end=\"116\">Material Quality and Made in Italy<\/h4>\n<p data-start=\"118\" data-end=\"689\">In-house production guarantees total quality control: every Phormalab lamp is carefully monitored at every stage, from design to delivery. We are proud to promote a production philosophy that respects and enhances our territory, creating heaters that are not only high-performing and durable but also elegant furniture pieces that blend perfectly with outdoor spaces. Our timeless design does not follow fleeting trends but stands out for the use of high-quality materials, such as aluminum, which is inherently sustainable thanks to its ability to be recycled endlessly.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/2&#8243;]<style>.vcex-icon-box.vcex_6ae0833422b00 .vcex-icon-box-heading{color:var(--wpex-accent);font-weight:700;}<\/style><div class=\"vcex-module vcex-icon-box vcex-icon-box-five wpex-block vcex-icon-box-wo-icon wpex-text-center wpex-p-30 wpex-surface-2 vcex_6ae0833422b00\"><div class=\"vcex-icon-box-text\"><h2 class=\"vcex-icon-box-heading wpex-heading wpex-text-md wpex-mb-10\">DESIGN<\/h2><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><h4>Qualit\u00e0 dei materiali e Made in Italy<\/h4>\n<p>La produzione interna garantisce un controllo totale sulla qualit\u00e0: ogni lampada Phormalab \u00e8 attentamente monitorata in ogni fase, dalla progettazione alla consegna. Siamo fieri di promuovere una filosofia produttiva che rispetta e valorizza il nostro territorio, creando riscaldatori non solo performanti e duraturi, ma anche eleganti complementi d\u2019arredo che si integrano perfettamente con gli spazi esterni. Il nostro design senza tempo non segue le mode passeggere, ma si distingue per l\u2019uso di materiali di alta qualit\u00e0, come l\u2019alluminio, che \u00e8 intrinsecamente sostenibile grazie alla sua capacit\u00e0 di essere riciclato all\u2019infinito.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row content_placement=&#8221;middle&#8221; local_scroll_id=&#8221;custom&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]\n<h2 style=\"text-align: center;\" data-start=\"78\" data-end=\"186\">CUSTOMIZATION<\/h2>\n<h3 style=\"text-align: center;\" data-start=\"78\" data-end=\"186\">Phormalab combines artisanal craftsmanship with the most modern industrial techniques.<\/h3>\n<p style=\"text-align: center;\" data-start=\"188\" data-end=\"325\">Our in-house production allows us to create highly customizable solutions, designed to meet the specific needs of architects and clients.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&#8221;.vc_custom_1746695583246{padding-top: 5% !important;}&#8221;]\n<p style=\"text-align: center;\"><strong>CASE HISTORY:<\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;]<div class=\"vcex-module vcex-icon-box vcex-icon-box-two wpex-block wpex-text-center\"><div class=\"vcex-icon-box-symbol vcex-icon-box-symbol--image wpex-mb-20\"><img width=\"600\" height=\"418\" src=\"https:\/\/www.phormalab.it\/wp-content\/uploads\/2025\/05\/P.59-61-es.-custom.-1-2.jpg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><div class=\"vcex-icon-box-text\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>In a recent project, the client requested to mount the heater on the fascia board under a canopy. Our technical team designed an innovative solution that allowed positioning the heater at the ideal distance from the seating area, thus ensuring maximum comfort for the restaurant\u2019s customers.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"vcex-module vcex-icon-box vcex-icon-box-two wpex-block wpex-text-center\"><div class=\"vcex-icon-box-symbol vcex-icon-box-symbol--image wpex-mb-20\"><img width=\"1200\" height=\"721\" src=\"https:\/\/www.phormalab.it\/wp-content\/uploads\/2025\/05\/P.-59-61-es.-custom-2-1.jpg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><div class=\"vcex-icon-box-text\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p data-start=\"78\" data-end=\"436\">Another example of customization involved a hotel\u2019s request for longer poles for ceiling-mounted Hotdoor heaters. The goal was to warm the seating areas without obstructing the opening of umbrellas. In this case, our technical staff developed one-meter-long poles and a special mounting system capable of withstanding the strong winds present on the terrace.<\/p>\n<\/div><\/div><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"vcex-module vcex-icon-box vcex-icon-box-two wpex-block wpex-text-center\"><div class=\"vcex-icon-box-symbol vcex-icon-box-symbol--image wpex-mb-20\"><img width=\"1200\" height=\"720\" src=\"https:\/\/www.phormalab.it\/wp-content\/uploads\/2025\/05\/PHO.jpg\" class=\"vcex-icon-box-image wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" \/><\/div><div class=\"vcex-icon-box-text\"><div class=\"vcex-icon-box-content wpex-last-mb-0 wpex-clr\"><p>Upon request, the Phormalab staff is available to produce batches of products in custom colors, even beyond our standard catalog. Whenever this request comes from the client, the Phormalab team shares the possible solutions, costs, and lead times involved.<\/p>\n<\/div><\/div><\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] GAS VS. INFRARED COMPARISON Choose Phormalab\u2019s energy efficiency. Although gas heaters may seem like an obvious choice at first glance for heating outdoor areas, a comparison between gas heaters\u2019 consumption and Phormalab\u2019s infrared solutions highlights numerous advantages for the latter: Higher efficiency, with optimal energy use and more even heating of&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71385","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Choose Phormalab - Infrared heaters<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Choose Phormalab - Infrared heaters\" \/>\n<meta property=\"og:description\" content=\"[vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] GAS VS. INFRARED COMPARISON Choose Phormalab\u2019s energy efficiency. Although gas heaters may seem like an obvious choice at first glance for heating outdoor areas, a comparison between gas heaters\u2019 consumption and Phormalab\u2019s infrared solutions highlights numerous advantages for the latter: Higher efficiency, with optimal energy use and more even heating of&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/\" \/>\n<meta property=\"og:site_name\" content=\"Infrared heaters\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Phormalab\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T10:16:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Phormalab\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Choose Phormalab - Infrared heaters","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/","og_locale":"en_US","og_type":"article","og_title":"Why Choose Phormalab - Infrared heaters","og_description":"[vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;] GAS VS. INFRARED COMPARISON Choose Phormalab\u2019s energy efficiency. Although gas heaters may seem like an obvious choice at first glance for heating outdoor areas, a comparison between gas heaters\u2019 consumption and Phormalab\u2019s infrared solutions highlights numerous advantages for the latter: Higher efficiency, with optimal energy use and more even heating of&hellip;","og_url":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/","og_site_name":"Infrared heaters","article_publisher":"https:\/\/www.facebook.com\/Phormalab\/","article_modified_time":"2025-07-01T10:16:23+00:00","twitter_card":"summary_large_image","twitter_site":"@Phormalab","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/","url":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/","name":"Why Choose Phormalab - Infrared heaters","isPartOf":{"@id":"https:\/\/www.phormalab.it\/#website"},"datePublished":"2025-05-27T11:15:14+00:00","dateModified":"2025-07-01T10:16:23+00:00","breadcrumb":{"@id":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.phormalab.it\/en\/why-choose-phormalab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.phormalab.it\/en\/"},{"@type":"ListItem","position":2,"name":"Why Choose Phormalab"}]},{"@type":"WebSite","@id":"https:\/\/www.phormalab.it\/#website","url":"https:\/\/www.phormalab.it\/","name":"Lampada ad infrarossi","description":"Phormalab","publisher":{"@id":"https:\/\/www.phormalab.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.phormalab.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.phormalab.it\/#organization","name":"Phormalab","url":"https:\/\/www.phormalab.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.phormalab.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.phormalab.it\/wp-content\/uploads\/2018\/12\/phormalab.jpg","contentUrl":"https:\/\/www.phormalab.it\/wp-content\/uploads\/2018\/12\/phormalab.jpg","width":402,"height":74,"caption":"Phormalab"},"image":{"@id":"https:\/\/www.phormalab.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Phormalab\/","https:\/\/x.com\/Phormalab","https:\/\/www.instagram.com\/phormalab\/","https:\/\/www.linkedin.com\/company\/phormalab-hotdoor\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/pages\/71385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/comments?post=71385"}],"version-history":[{"count":4,"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/pages\/71385\/revisions"}],"predecessor-version":[{"id":76120,"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/pages\/71385\/revisions\/76120"}],"wp:attachment":[{"href":"https:\/\/www.phormalab.it\/en\/wp-json\/wp\/v2\/media?parent=71385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}